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NBL calls for Smart Drinking during COVID -19 times

KAMPALA – Despite the fact that happening places are still closed due to COVID- 19.  Nile Breweries Uganda Limited has held its commitment through promoting Smart Drinking as part of the actions to commemorate the Global Beer Responsible Day.

This was an amplification of Smart Drinking and responsible enjoyment of beers with consumers, employees, partners and the public at large.

Thomas Kampuis, the Managing Director Nile Breweries said that while they  are waiting for their favorite bars, clubs and kafundas to re-open,  they want to remind people that if they choose to enjoy  their quality beers at home  that it is  important to keep within the responsible drinking guidelines.

“We are passionate about brewing great quality beers and want every experience with beer to be a positive one,” he asserted.

He noted that NBL believes that harmful use of alcohol is bad not only for its consumers, colleagues, families and communities, but also for their business. Therefore, we aim to lead the industry in contributing to the reduction of the harmful use of alcohol.

The campaign commenced in 2010, and it is an annual and global celebration part of a bigger one #BeSmartDrinkSmart# dedicated to promoting Smart Drinking; which is responsible enjoyment of beers by consumers as a culture. 

According to Onapito Ekomoloit, Legal and Corporate Affairs Director said that the  term Smart Drinking represents more than encouraging responsibility but also  have consumers  become more educated,  with more choices,  shift their social norms and behaviours so that all experiences with beer can be positive.  

“ We aim to trigger a smart drinking mind-set and behaviour and do this through a set of programmes and initiatives for instance, in bars activations, awareness campaigns in traditional media and social media, social behavioral change campaigns such as No Excuse for sexual harassment, road safety programs among others,” he explained.

“This is only possible through collaborative efforts with all our stakeholders; particularly retailers, government and non-government actors,” he added. 

Some of the staff that joined the campaign

NBL established it’s Global Smart Drinking Goals in December 2015 to contribute to the World Health Organization’s target of reducing the harmful use of alcohol by at least 10% in every country by 2025 and the United Nations Sustainable Development Goal of strengthening the prevention of harmful use of alcohol globally.

” This year’s theme for GBRD is “Let’s champion smart drinking”. So we are calling upon all to be champions of Smart Drinking through their actions in both their personal and professional lives and encourage others too. The public is urged to discourage underage drinking, alcohol consumption by pregnant women or drink driving and discouraging intoxicating practices, such as binge drinking”. Says Onapito 

 Over the last couple of months, consumption models have become home based due to the COVID -19 effects  and virtual interactions have been embraced.

The Celebrations will thus focus on encouraging responsible drinking at home via online platform and editions of Club beatz have been organised. Additionally, there will be donation of water to  customers at selected outlets that are authorized to sell alcohol.

For every five bottles bought, customers will get three free bottles of water as an encouragement for them to space their alcohol with water which is one of the ways to drink responsibly.


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